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The supermarket will be donating £33,000 to Switchboard, a helpline service offering support and information to the LGBTQ+ community and beyond, Terrence Higgins Trust, the UK’s leading HIV and sexual health charity and Fighting with Pride, a supporter of health and wellbeing of LGBT+ veterans, service personnel and their families. Like its rival, Tesco has also announced what it is doing to support the LGBTQ+ community, as a result it will donate almost £100,000 to three LGBTQ+ charities. READ MORE: Tesco donates almost £100,000 to mark Pride Tesco In collaboration with their suppliers J&J, Unilever, Durex and Colgate – Sainsbury’s also announced it will be making a further donation to both charities.
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The UK based charity focuses on those aged 16-25 to provide safe transitions into new homes, as well as employment, education or training in welcoming environments that celebrate their identities.Īdditionally the supermarket giant has chose to support Sparkle, a national transgender charity which hosts the Sparkle Weekend – the largest free-to-attend celebration of gender diversity in the world held in July. Sainsbury’sīig 4 grocer Sainsbury’s has continued to donate the charity Akt which support home homeless LGBTQ+ young people. Grocery Gazette outlines what key retailers are doing or not doing for Pride month this year, with a deeper look into how corporate rainbow-washing attempts to erase complicity in harmful practises. While some retailers have expressed charitable commitments to the wider LGBTQ+ community and their colleagues, others have hidden behind rainbow branding.
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UK supermarkets have adorned their rainbow logos for the month, with Pride themed products, charity donations, and Pride celebrations lined up.